Cara spent her early career curating women’s fashion, taking a strong liking to the design process along the way. She spent nearly half a decade merchandising prints, patterns and colors into monthly assortments for two contemporary apparel lines at Belk, a southern based department store in 16 states. A special project to art direct Crown & Ivy’s quarterly brand book solidified her desire to specialize in graphic design. 

​

Next on Cara’s journey was a short stop at a business-to-business product development agency for school, home, and office supplies. Working with major big box retailers like Target and WalMart, Cara nimbly assembled production collections catered specifically to each client, developing designs based on a range of requests, requirements, and budget. 

​

Now, with Joey Logano Racing and Clutch Studios for over seven years, Cara manages creative design for 3X NASCAR Cup Champion Joey Logano and leads events and grant partnerships for the Joey Logano Foundation, as well as a variety of design projects for Clutch Studios clients. Having worked with an eclectic mix of brands and aesthetics, Cara finds passion in designing logos, marketing collateral and web assets that match the tone of each individual assignment.

​

In her free time, Cara started Cara Collective as a way to help passionate small business owners bring their ideas to life. Cara builds relationships with clients she feels connected with, becoming a valuable part of each of their unique journeys. Reach out today if you would like to discuss partnering on a project!